Sara RedinProfile: Sara Redin

 

Recently, Sara became Web Consultant for Nycomed.

 

Previously Sara worked with Dyrup, where she was the super user of their CMS and the person responsible for driving the production and maintenance of content on all external web sites as well as developing new sites, online concepts and training local web masters.

 

Sara started her career as Usability Consultant with IconMedialab. She holds a masters degree in Information Science from the University of Aarhus.

 

Presentation: How to ensure that content is managed continually

Wednesday, November 9th, 11.00

Track: Web communication

Case: Nycomed

 

In a content management organisation there will often be Content Managers whose main responsibility is not to manage content on web sites but to do all sorts of other things. To steer their content in a direction that allows their web site to flourish is a big and often overwhelming task. In the process of dealing with this I've discovered some ways that I will demonstrate for discussion.

 

Main topics:

  • Maintaining good information architecture on local web sites
  • Evaluating quality of content locally as preparation for improvements and the benefits of doing so

 

Password protected Download slides

 

Joint session with similar case prestented by Jenny Anneberg Olesen from DSB.

 

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About Nycomed

Nycomed is a European pharmaceutical company. Active in 20 European markets including Russia/CIS, Nycomed's close contact with medical professionals helps them to better understand and meet the diverse needs of a very diverse continent.

 

Nycomed has three main business areas: hospital-specialist, general practitioner and pharmacy.

 

Nycomed has approximately 3,000 employees and a total net turnover of euro 644.6 million.

Schedule

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