Profile: Truls Berg

Truls Berg is one of Norway's leading IT personalities, having founded 4 IT companies in the area of information exploitation.

In his last assignment he headed up strategic business development for FAST, before founding Comperio in November 2004 in order to focus more on the integration between Content Management and Search best practices.

Truls is the former president of the 12 000 member strong Norwegian Computer Society, and an entusiastic speaker that firmly believes that the best of IT is yet to come. In his view the most interesting area in the coming years will be around better management of content, and the issue of instant information delivery to the information consumers. A 20 year software veteran, a strong believer in the hidden art of innovation and a former round the world sailor, Truls will be certain to share his view about where we're heading and how to gain from that knowledge.

Presentation: Content exploitation in the era of information consumers - 7 secrets to survival for content managers that wants to stay relevant

Wednesday, November 10th, 14.30

Track: Strategy

In his presentation, Truls Berg will dive into what the dawn of the digital knowledge based society really means for Content Management professionals and explain why the changes will be profound, seen both through the angle of users and top management.

His main idea, new technology and new ways to implement IT means that ECM is not enough, Content management professionals will have to expand their view to cover all relevant information or risk becoming irrelevant. The three challenges facing CM heroes will be highlighted, as well as the roadblocks. The good news, - he will cover why there has never been a better time for CM professionals to become company heroes than right now.

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